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We’ve owned and grown successful CPG brands. But we’ve also seen products that look pretty fail in the market. We’ve seen big investments flop. We’ve seen the data come later, rather than before launch. And that’s risky at best, reckless at worst.

That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them.