Do you need a creative person on board, but you are stuck on which one you should hire, whether a graphic designer or an illustrator? Then, you are exactly where you should be.
First things first, you must know what an illustrator and a graphic designer do for you, or we should say what their job roles are.
Graphic designers are responsible for developing designs from concept to final output, collaborating with clients to understand requirements, selecting typography and imagery, ensuring brand consistency, and revising designs based on feedback.
On the other hand, illustration designers are responsible for collaborating with clients and creative teams, developing initial sketches and rough drafts, refining designs using illustration and design software, and producing final artwork that aligns with client specifications.
But the point is how you are going to decide what you need for your brand. Well, let us discuss this in this blog. Keep reading.
Choose a Graphic Designer for
- For all your branding and marketing needs, you need a graphic designer. They create a comprehensive visual identity, including logos, business cards, and marketing campaigns.
- If you need someone to organise text, images, and other elements into a coherent and appealing design for print or digital platforms.
- A graphic designer’s problem-solving in designing systems can help you communicate a message effectively and solve a client’s visual needs.
- It is easier to work in teams with marketers, writers, and art directors to achieve a brand’s goals.
- If you are focusing on creating a design that is functional, easy to use, and communicates a message clearly, then it is highly recommended to hire a graphic designer.
Choose an Illustrator for
- If you need a person with strong storytelling and imagery skills. Illustration designers create original images that tell a story, communicate emotion, or add unique visual elements to content.
- For artistic and stylistic pieces, you need an illustrator. They are an expert in producing drawings, paintings, or digital artwork for a specific style and artistic vision.
- For creating specialised content, like detailed images for books, magazines, websites, and other content, a unique artistic touch is needed; you need an illustrator.
- You should hire illustration designers to express an individual artistic style and have their name associated with their unique work.
- If your goal is to have somebody who can focus on the details of a single image, rather than the overall system or layout, then hiring an illustrator is the best choice for you.
Key Differences at a Glance
If you want to understand the key difference between these job profiles apart from their key responsibilities, then make sure you know their fields, style of working, and end goal as follows.
Focus
Graphic design focuses on the overall system of communication; illustration focuses on creating the individual art pieces. So, you need to hire a person according to your needs.
Output
Graphic designers produce a variety of communications; on the other hand, illustrators create specific artwork, which can then be used by designers.
Skills
Graphic designers work with typography, colour, and layout. But illustrators use drawing, painting, and digital art to create imagery.
Goal
Graphic design aims to solve a communication problem and deliver a specific message, often for a company. Illustration aims to communicate an idea, emotion, or story through its art.
Summing Up
To sum this up, we can say that if you want to hire the right person for your brand, then you must analyse your brand and the company’s needs. Then, decide whether you need a graphic designer or an illustrator.
The DZiners can provide you with a list of the best graphic designers and illustration designers in the market, so that you can find the most suitable one for your brand. So, visit the website and learn more today.