Sharing your work on the internet has become easier today. Even if there is an immense collection of portfolios on the web, finding a good designer is still a difficult task. The main factor behind it can be the absence of impressive portfolios.
A good portfolio is one that truly reflects your potential, your skills and showcases the work you have done so far. Most importantly, it should act as a means for you to get hired by potential clients.
So let’s talk about some of the best tips to create a deal-cracking design portfolio.
Present your work as a Case Study
Include as many case studies as you can in your portfolio. Show your customers your problem-solving potential through impactful case studies elaborating about their design process, success and failures, and their ultimate design solutions. Such information will help believe clients that you’re worth hiring.
Carefully curate your portfolio
Be careful while deciding how your portfolio should be, general or specialized?
We suggest that if you are unsure about opting for the right vertical for you as a designer, go ahead with the general portfolio. Else, if you know your expertise, you must go ahead with the specialized one.
Showcase your real-life work
It is always a good habit to honestly showcase your real-life work even if it has problems. Talk about both the failure and success in your portfolio. By talking about your real-world work, you can set a good example of your character, honesty, deliberation, ability to work in tough deadlines and constraints, etc. before the customers. Hence your chances of getting hired will increase.
Speak about the outcomes
While giving details about your case studies make sure to describe how the previous clients were benefitted from your design and efforts. This is because if your design doesn’t improve the client’s experience, or achieve the desired outcome, then it will be meaningless. Hence, always begin and end a project with a goal and an outcome.
Choose between online/print portfolios
Nowadays most people prefer online portfolios, but it is always a good idea to get them printed before you are going to meet the client. Online portfolios are helpful when your client is located far away from you or you need to connect with him through video conferences. Also, in online portfolios, you can include media, graphics and links, etc to make it more interesting.
Besides, ensure that if you are using a soft copy of the portfolio, it is easily transferable to and openable on laptops, computers, mobiles, and tablets.
Keep updating your portfolio
Since the design and technology trends are evolving rapidly with each year, make sure you keep removing outdated projects from your portfolio and adding fresh ones. Make sure your portfolio always looks trendy and non-traditional.
Once you put all the things together, make sure to get feedback from your colleagues or senior designers. The more feedback you get the more you know about the loopholes. Don’t hesitate to make changes based on the suggestions, remember your portfolio needs to be great, no matter what.